THE FACE BEHIND THE CREATIONS

WHAT
ABOUT
ELSHEEPO

Hi, my name is Edwin Schaap. I’m the smiling face behind elsheepo.com. I would like to give the world a better view in my world of creations. This is my creative diary! Have a lovely look around, click on your interest and enjoy!

I’m a very motivated person who loves to be creative, social, to surf, to travel and challenge myself in different fields. Why I love my ‘job’? It’s my biggest passion!

I already work for almost 10 years now in the crafting designs and concepts branch. Most of the time freelance, sometimes on booked base. Don’t hesitate to contact me for any information!

CLIENTS AND EMPLOYEES

WORK EXPERIENCE

JUNE 2014  –  PRESENT

HEAD OF DESIGN
MYSTIC
WATERWEAR

COMPANY
MBrands International holding of leading watersport brands: Mystic and Magic Marine

RESPONSIBILITIES 
— Creative lead Mystic FW1516, SS16, FW1617, SS17, FW1718, SS18 product collection.
– Daily contact w
ith manufacturers in multiple country’s. (China, Thailand, Myanmar, UK, Spain)
– Creative and content setup for product launch presentations at the int. sales meetings.
– Creative lead Mystic FW1516, SS16, FW1617, SS17, FW1718 campaigns. (online and offline)
– Creative lead Mystic international photoshoots. Concept development, directing. (Tahiti, Spain)
– Creative lead Mystic key-product campaigns.
– Concept development for the multiple Mystic fair boots. (Surf EXPO, Boot)
– Managing product collection photography and follow up.
– Managing product hangtag procedures and follow up.

TRAVEL
– Visited key accounts in China, Myanmar, Italy, Holland and Thailand.
– Attended the largest international fairs in the sports industry. Surf Expo(Orlando), ISPO(Munich), Boot(Dusseldorf) METS, Hiswa(Amsterdam)
– Attended at the Mystic international sales meetings. (multiple places in Europe).

JAN 2013  –  MAY 2014

CREATIVE
DIRECTOR

COMPANY
MBrands International holding of leading watersport brands: Mystic and Magic Marine

RESPONSIBILITIES 
– Creative lead Mystic & Magic Marine key-product campaigns.

– Creative lead Mystic & Magic Marine photoshoots. Concept development, directing.
– Creative and content setup for marketing presentations at the int. sales meetings.
– Concept development for the Mystic & Magic Marine fair boots. (Surf EXPO, Hiswa, Mets, Boot)
– Managing product collection photography and follow up.
– Managing product hangtag procedures and follow up.
– Visual merchandising shop in shop concept for multiple stores all over Europe.
– POS program design lead and setup.
– Managing design team.

TRAVEL 
– International photoshoots: Almeria desert (Spain) Sugar Factory (Amsterdam)
– Attended at the Mystic international sales meetings: (multiple places in Europe)
– Shop in shop concepts visit. Tarifa (Spain), Brest (France), Hyeres (France), UK, Brouwersdam (NL).

DEC 2010  –  JAN 2013

MARKETING
CREATIVE

COMPANY
MBrands International holding of leading watersport brands: Mystic and Magic Marine

RESPONSIBILITIES 
– Mystic b2b & b2c catalogs design SS2014 FW2013/2014 SS2013 FW2012/2013 SS2012.
– Magic Marine b2b & b2c catalogs lead and design SS2014 SS2013 SS2012.
– Mystic & Magic Marine advertisement campaigns design. (online and offline)
– Mystic & Magic Marine hangtag and packaging design.
– Mystic & Magic Marine visual merchandising shop in shop concepts for multiple stores.
– Mystic & Magic Marine international boot fair designs.
– Control/contact of third parties. Printers, magazines, shop owners, b2b contacts.
– POS program design and setup.
– Inhouse marketing design.

TRAVEL
– National photoshoots in multiple studio’s.
– International photoshoot.
– Attended at the Mystic international sales meetings: (multiple places in Europe)
– National shop in shop concepts visits.

FEBR 2010  –  DEC 2010

CREATIVE
INTERN

COMPANY
MBrands International holding of leading watersport brands: Mystic and Magic Marine

DEPARTMENT
– Mystic & Magic Marine marketing department

DEC 2008  –  DEC 2009

3D/ GRAPHIC
DESIGNER

COMPANY
Visual Works Amsterdam 

FUNCTION
– Partime Graphic/ 3D designer

JUNE 2008  –  DEC 2008

3D/ GRAPHIC
DESIGN INTERN

COMPANY
Visual Works Amsterdam 

FUNCTION
– Intership Graphic/ 3D designer

EDUCATION

2006  –  2010

HBO
MULTIMEDIA
DESIGN

BACHELOR DEGREE 
Haagse Hogeschool/ TH Rijswijk

2009  –  2009

IPO
PRODUCT
DESIGN

COURSE CERTIFICATE 
Haagse Hogeschool/ TH Rijswijk

2004  –  2006

HBO
BOUWKUNDE

PROPEDEUSE DEGREE 
Hogeschool INHOLLAND/ Haarlem

2000  –  2004

MBO
BOUWKUNDE

NIVEAU 4 CERTIFICATE
ROC/ Leiden